HELPFUL ARTICLES AND LINKS

  As a popular adage says, “When times are good you should advertise. When times are bad you must advertise.” 

 Things are slowly turning the other away again. People are now sick of seeing so many emails and adverts literally everywhere they go on the internet, social media etc.  

Increase your Direct Mail responsiveness with the addition of Informed Delivery by the USPS.  Inbox notification of impending mail.

It’s easy to assume your direct mail campaign is a success when you see an obvious increase in sales or leads.   But sometimes your campaigns can be more or less successful than they appear on the surface.   

 It's sad when your postcard promotion from your favorite store arrives at your home the day after the sale ends.

 Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. 

With marketers scrambling to provide customers with the latest, greatest consumer experience—why does a traditional offline marketing vehicle like direct mail still outperform most digital tactics?  

Your Print relationship is almost as important as the person who handles your mail plan.  Printers are your partners - make sure yours is making the right choices for you when it comes to cost cutting programs.